@ Supply Chain Management

In this concluding part of The Intimate Supply Chain – Part 3, I want to expand on the view that David Ross takes of the customer of the intimate supply chain. The two other parts of this series were: The Intimate Supply Chain – Part 1 and The Intimate Supply Chain – Part 2. Many a business adage would read – “The customer is King” (Do you ever wonder why “The customer is Queen” doesn’t seem to sound that familiar even though one is willing to bet that women account for a whole amount of the purchasing going on). David also expands on that same observation:

Without a doubt, the term