@ Supply Chain Management

Or how Big Data is the wild wild west – where the saloon owners knew a lot more about who walked into their saloon than they themselves knew.

This article: How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did explores a real incident about the way that Target’s marketing and information based corporation targets its customers (and dare I say keeps even its own store managers at the front line in the dark.)

Read more at my blog post at pachydata.com.