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How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

Or how Big Data is the wild wild west – where the saloon owners knew a lot more about who walked into their saloon than they themselves knew.

This article: How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did explores a real incident about the way that Target’s marketing and information based corporation targets its customers (and dare I say keeps even its own store managers at the front line in the dark.)

Read more at my blog post at pachydata.com.

About me

I am Chris Jacob Abraham and I live, work and blog from Newburgh, New York. I work for IBM as a Senior consultant in the Fab PowerOps group that works around the issue of detailed Fab (semiconductor fab) level scheduling on a continual basis. My erstwhile company ILOG was recently acquired by IBM and I've joined the Industry Solutions Group there.

@ SCM Clustrmap

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