@ Supply Chain Management

Icon

Creating Competitive Advantage in Supply Chains – Real Differentiation

In a previous post on Creating sustainable competitive advantage in your supply chain, I ended it thinking that the true source of competitive advantage that is available for firms is differentiation. Here is an article by James Conley that describes the competitive advantage created by Apple with its iPod series of MP3 players.

Frog Design’s Luke Williams suggests that the “clean” look of this product is an intentional consequence of references to the white ceramic and polished chrome tropes of the humble bathroom design experience

Category: Strategy, Supply Chain Management

Tagged:

One Response

  1. Howard Oliver says:

    Very powerful idea – value transference. I’ll be thinking about this for some of the marketing projects that we do.

    Value transference, in a nutshell, is the premeditated use of multiple intellectual property regimes at specific points across the product lifecycle, in order to realize sustainable differentiation.

    For some context – We use an online project management software program called Vertabase (http://www.vertabase.com). It enables us to effectively manage large and complex projects. I’m going to duck into some of the project files in that system and suggest this idea to my team – especially some of my branding projects.

Leave a Reply

Subscribe by email

Enter email:
Delivered by FeedBurner

Enter email to subscribe
June 2006
S M T W T F S
    Jul »
 123
45678910
11121314151617
18192021222324
252627282930  

Archives